Retail banking

Retail Banking must reinvent its model to strengthen its customers’ trust and its profitability whilst preparing for the incoming ecosystem: new consumption habits via mobile, digital and more demanding customer requirements, the emergence of Fintech and regulatory changes involve a serious rethinking of the medium and long-term strategy and organizational models.

Strong experience in complex transformation projects, from the scoping to the implementation

We accompany you and assist you in the decision-making process, on the elaboration of your development plans, the improvement of your competitiveness and your customer experience, the optimization of your organizations, the conduct of major transformation projects, the adaptation to regulatory constraints, the evolution of your information systems as well as on the success of your digital and technological transition.

A cross-functional understanding of the market issues and its different business areas

Our Retail Banking operations include all the players in the sector: Network & regional banks, online banks, neobanks & fintechs, private banks, and specialized financing organizations. They represent the privileged interlocutors of their private, professional, small and medium-sized business customers, for the management of their daily banking needs and the preparation of their project.

Use Case


The security of personal data is a key issue for insurers and aims to strengthen the protection of customer’s data use. 


For a leading international general insurer, as well as for its bancassurance subsidiary, our approach consisted of 3 phases: First, a scoping and Gap analysis phase to review the requirements required by current regulations and then conduct Gap analysis with local regulations.

A second phase to elaborate a register of personal data processing, followed by a third and final phase to design an implementation roadmap with the development of certain quick wins (drafting of procedures linked to Data Privacy in particular). 


  • Industrialization of recruitment
  • Establishment of a training “Academy”
  • Reduction in the staff turnover by retaining employees 
  • Creation of a strong employer brand


A strategic transformation by 2020 to enable the bank acquiring a long-term vision shared by all the employees.


Ailancy’s support for this project allowed, through a diagnosis of the bank’s performance, to define the structural areas and the actions required to achieve this strategic vision. 


  • A strategic vision adopted by the Bank’s teams
  • Teams involved in achieving the defined objectives
  • Reliable performance indicators 


Support in the global overhaul of the international information system of a major Moroccan banking group 


Our intervention allowed the definition of strategic orientations and main guidelines (Products/Distribution model), as well as the definition of the target organization and the redesign of the value chain on Trade. Our teams also played an important role in the framing of the project (project structure, planning, workload, mobilization plan, etc.), as well as PMO. 


  • Elaborating a strategic visions file 
  • Clear definition of the target organization


Interested in our services?

We are listening to your needs, to define together the best solution to accompany you.

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Ailancy is recruiting. If you share our values of entrepreneurship, team spirit and excellence, then meet us!