The team

Experts at your service

Le bureau de Casablanca compte 15 collaborateurs.
Ailancy Maroc peut également compter sur un programme de détachement au Maroc des consultants du bureau de Paris.
Avec une forte expérience du conseil, ils disposent d’expertises métiers marquées et diversifiées. Ils se forgent de vraies convictions et s’attachent à conserver une réelle implication dans les missions. Leurs expériences et leur complémentarité sont de vrais atouts pour nos clients.


Frédéric Philibert


Frédéric has over 15 years of professional experience. After a career start at Eurogroup in Paris on several projects in the financial sector for major companies, he then founded Latitude Consulting in Casablanca, whose teams joined Ailancy in 2017. Frédéric has a deep understanding of institutional transformation issues. He has accompanied actors from various activity sectors, but remains focused mainly in the financial sector, for retail banks, private banks, specialized finance companies and insurers. Frédéric has today an excellent expertise of operational strategy issues and business lines redesign, particularly in Trade Finance.

Seniors Managers

Mohamed Chérif

Senior Manager

Mohamed has more than 13 years of professional experience. A qualified engineer, he started his career at BearingPoint in Paris. He has worked on different projects in France for (industries, banks and insurance companies, public bodies), focused on ``Customer Relationship Management`` (CRM)., Mohamed then founded in Morocco a company specialized in CRM edition and implementation, which he was able to deploy within Moroccan SMEs
He joined Ailancy in 2017, and became head of the newly created team “Industry & Services” supporting organizations such as OCP, CGI, Nexans, Tanger Med, etc., in their restructuring and organizational transformation projects.


Ziad Baddou


Ziad has over 8 years of experience in organizational management consulting. Graduated from Toulouse School of Economics in Risk Management, he joined Ailancy in 2017 after 5 years of intervention in Morocco and West Africa.
During his missions, he developed expertise in organizational issues (redesign and optimization of processes) as well as change management.
Since 2016, Ziad has supported several Moroccan banks in their transformational projects through the implementation of new Core Banking Systems (BCP, BMCI).

Imane El Mansouri


Imane has more than 8 years of professional experience. Graduated from Neoma and CentraleSupélec, she joined Ailancy in 2021 after a long experience in France where she accompanied several banks in their organizational and transformation programs. She has been able to develop solid skills in operational and digital transformation issues in the financial sector.
During her missions, she had the opportuniy to manage various projects simultaneously and to adapt to different business environments.

Mohamed Azzal


Mohamed has more than 8 years of professional experience. He joined Ailancy in 2017 after a 5-year consulting experience in the Parisian Ernst & Young dedicated to leading institutions in the financial sector on performance improvement issues. He had the opportunity to accompany major international companies on transformation projects. He has been able to build solid skills and develop a deep understanding of the Retail Banking and Specialized Financial Services trades thanks to the diversity of the projects he has been involved in.

Interested in our services?

We are listening to your needs, to define together the best solution to accompany you.

Do you want to join us?

Ailancy is recruiting. If you share our values of entrepreneurship, team spirit and excellence, then meet us!