The team

Experts at your service

The Casablanca office has 25 employees.
Ailancy Maroc can also count on an indorsement program of consultants in Morocco from the Paris office (18 employees as of September 1, 2019).
With a strong experience in consulting, they have solid and diversified business expertise. They develop real convictions and are committed to maintain a real involvement in their missions. Their experience and complementary skills are strong assets for our clients.


Frédéric Philibert


Frédéric has over 14 years of professional experience. After a career start at Eurogroup in Paris on several projects in the financial sector for major companies, he then founded Latitude Consulting in Casablanca, whose teams joined Ailancy in 2017. Frédéric has a deep understanding of institutional transformation issues. He has accompanied actors from various activity sectors, but remains focused mainly in the financial sector, for retail banks, private banks, specialized finance companies and insurers. Frédéric has today an excellent expertise of operational strategy issues and business lines redesign, particularly in Trade Finance.

Seniors Managers

Mohamed Chérif

Senior Manager

Mohamed has more than 11 years of professional experience. A qualified engineer, he started his career at BearingPoint in Paris. He has worked on different projects in France for (industries, banks and insurance companies, public bodies), focused on ``Customer Relationship Management`` (CRM)., Mohamed then founded in Morocco a company specialized in CRM edition and implementation, which he was able to deploy within Moroccan SMEs
He joined Ailancy in 2017, and became head of the newly created team “Industry & Services” supporting organizations such as OCP, CGI, Nexans, Tanger Med, etc., in their restructuring and organizational transformation projects.

Adil Benhassain

Senior Manager

Adil has more than 12 years of professional experience. He has spent most of his career in France, working for Paris-based consulting firms and has been involved in diverse missions mainly dedicated to the financial sector (Banks, Insurance companies and international financial backers) on issues of organization, operational excellence, risks, regulatory compliance and implementation of IT tools. He has developed solid expertise in the Retail Banking businesses and more particularly in Lending (for Individuals and Companies), but also in financial security issues and more particularly KYC and the fight against money laundering and terrorism financing.
He joined Ailancy in 2019 and became head of the Retail Banking & Specialized Financial Services team and since then has supported the transformation of leading Moroccan banking actors.
Adil is certified Lean 6 Sigma and Scrum Product Owner.


Ziad Baddou


Ziad has over 7 years of experience in organizational management consulting. Graduated from Toulouse School of Economics in Risk Management, he joined Ailancy in 2017 after 5 years of intervention in Morocco and West Africa.
During his missions, he developed expertise in organizational issues (redesign and optimization of processes) as well as change management.
Since 2016, Ziad has supported several Moroccan banks in their transformational projects through the implementation of new Core Banking Systems (BCP, BMCI).

Ghali Zeghari


Ghali has over 8 years of consulting experience. He started his career in Paris where he accompanied leading companies in major transformation programs. He has been able to develop solid skills in operational and digital transformation issues in both the industry and insurance sectors.

Mohamed Azzal


Mohamed has more than 7 years of professional experience. He joined Ailancy in 2017 after a 5-year consulting experience in the Parisian Ernst & Young dedicated to leading institutions in the financial sector on performance improvement issues. He had the opportunity to accompany major international companies on transformation projects. He has been able to build solid skills and develop a deep understanding of the Retail Banking and Specialized Financial Services trades thanks to the diversity of the projects he has been involved in.

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